Elgato - Creator Sponsorship

Brand Overview

Elgato Gaming, a Corsair brand, is a leading provider of hardware and software designed to empower content creators. They specialize in capture cards, streaming decks, microphones, lighting, and other tools that elevate the quality and ease of content creation. Elgato actively seeks partnerships with streamers, YouTubers, and other gaming personalities who embody their brand and can showcase the potential of their products.

Ideal Creator Profile

Elgato looks beyond simple metrics when considering sponsorship opportunities. They value creators who align with their brand image and whose content resonates with their target audience. While channel size and viewership are considered, Elgato places a strong emphasis on content quality, originality, and the overall persona of the creator. They are looking for individuals or teams who are passionate about gaming and content creation, and who can authentically demonstrate the value of Elgato products within their existing workflow.

Specifically, Elgato evaluates:

• • Content Quality: Is the content engaging, informative, and visually appealing?
• • Audience Alignment: Does the creator's audience match Elgato's target demographic?
• • Platform Expertise: Does the creator demonstrate proficiency with their chosen platforms (Twitch, YouTube, etc.)?
• • Product Integration Potential: How naturally can Elgato products be integrated into the creator's content?

Application Tips

Submitting a compelling sponsorship proposal to Elgato Gaming requires careful preparation. Here's how to increase your chances of success:

• • Be Concise: Elgato receives a high volume of applications. Keep your proposal brief, focused, and easy to read. Use short paragraphs and bullet points to highlight key information.
• • Demonstrate Value: Clearly articulate the benefits of partnering with you. What can you offer Elgato in terms of brand awareness, product promotion, or audience engagement? Highlight your unique value proposition.
• • Showcase Your Content: If you don't already have a solid presence on platforms like YouTube or Twitch, focus on building your channels before applying. A strong portfolio of content demonstrates your capabilities and dedication.
• • Maintain Professionalism: Pay attention to detail. Ensure your proposal is free of spelling errors, grammatical mistakes, and unprofessional language.
• • Include Key Information: Provide a clear overview of your organization (if applicable), content types, audience sizes, gaming platforms, and social media links.
• • State Your Needs: Clearly outline what you are seeking from a potential partnership with Elgato.

Here is a template you can use as a starting point:

• • Who are you/your organization?
• • What kind of content do you produce and on what outlets/services?
• • What are the sizes of your audiences on such outlets/services?
• • What platforms do you play on? What types of games do you play?
• • Why you would like a sponsorship/partnership from/with Elgato Gaming?
• • What kind of value or support can you provide Elgato Gaming?
• • What would you like to see in return from Elgato Gaming?
• • What are your relevant social links? (YouTube, Facebook, Twitch, Twitter, Instagram, etc.)

Verified Claims

For more detailed information and official requirements, please refer to Elgato Gaming's sponsorship page: https://help.elgato.com/hc/en-us/articles/360028228671-Elgato-Gaming-Sponsorship-Requirements