Category

Energy Drinks

Type

Sponsorship

Celsius - Creator Sponsorship

Celsius is a fitness and lifestyle energy drink brand that supports influencers, streamers, and content creators through its Ambassador Program. Unlike traditional affiliate programs, Celsius emphasizes brand representation and lifestyle promotion, encouraging ambassadors to showcase the product across social media, fitness content, and live activations. The program is designed to build authentic connections between creators and their communities while providing access to exclusive products and brand experiences.

Program Model

The Ambassador Program operates on a brand partnership model. Ambassadors receive Celsius products, apparel, and promotional materials to feature in their content. In return, they create posts, videos, and live content that highlight the brand. Compensation is campaign-based and varies depending on audience size, engagement, and the scope of collaboration. Ambassadors also gain opportunities for cross-promotion through Celsius’ official channels.

What Streamers Can Expect

    • Access to Celsius products, including new flavor launches
    • Exclusive apparel and branded merchandise
    • Opportunities to be featured on Celsius’ social media platforms
    • Networking with other ambassadors and fitness-focused creators
    • Support from Celsius’ marketing team for campaign activations

What Celsius Expects From You

    • Content Creation: Ambassadors should produce engaging posts, videos, or streams featuring Celsius products.
    • Authenticity: Creators are expected to integrate Celsius naturally into their lifestyle and content.
    • Consistency: Regular promotion and active participation in campaigns are key to success in the program.

Ideal Creator Profile

Celsius is suited for creators who focus on fitness, wellness, and lifestyle content. Ideal candidates include streamers, athletes, and influencers with growing audiences who can authentically integrate Celsius into their routines. Enthusiasm for health, energy, and community engagement are highly valued traits.

Pros & Cons

Pros

    • Access to free products and exclusive apparel
    • Cross-promotion through Celsius’ official channels
    • Networking opportunities with other ambassadors and fitness creators

Cons

    • Compensation is variable and campaign-based, not fixed
    • Program focuses on lifestyle promotion rather than direct affiliate commissions

Application Tips

When applying, highlight your fitness or lifestyle focus, social media presence, and ability to produce engaging content. Share examples of past collaborations or wellness-related promotions to demonstrate fit. A strong application will show enthusiasm for Celsius products and a clear plan for integrating them into your content.