Whatnot is a live shopping and community marketplace where creators host auctions and sell collectibles, apparel, and more. Through the Whatnot Affiliate Program, publishers, media entities, bloggers, and content creators can earn commissions by authentically promoting Whatnot to their audiences. The program is powered by impact.com, ensuring professional tracking, payouts, and compliance standards.
The Affiliate Program operates on a commission model with tracking managed via referral links created in the affiliate dashboard. Affiliates must have an impact.com account to participate, and each application undergoes a personalized review to ensure alignment with Whatnot’s brand. Tracking cookies last 3 days, meaning affiliates earn commission on purchases made within 72 hours of a user clicking their referral link. Each new click resets the 72‑hour window. Payouts are processed directly through Impact to the affiliate’s bank account, with contracts denominated in USD. International affiliates are welcome but must submit a W‑8BEN or W‑8BEN‑E form before their first payout.
The program is suited for creators with engaged communities — including bloggers, influencers, and media outlets — who consistently produce appropriate content and can drive meaningful traffic. Strong candidates demonstrate audience trust, clear promotional strategies, and alignment with Whatnot’s marketplace values.
When applying, emphasize your follower base (minimum 1,000 on one platform), content quality, and how you plan to integrate Whatnot into your community. Highlight examples of past campaigns or audience engagement that demonstrate your ability to drive conversions. A strong application will show professionalism, compliance with Impact standards, and enthusiasm for Whatnot’s live shopping experience.
